The Story

Jurni and Dad Pointing

Where It Started

Jurni started as a simple idea. Tell the story of a young girl who misses her mother. That idea turned into an illustrated children's book about dealing with grief and loss.

Jurni is the first book produced by Imagen Corp. a design studio in northern Virginia. It was published in 2020 by Mascot Books and written by Nikos Cox. Jurni tackles one of the most difficult and painful experiences in life; how to cope with death as a young child. Read more on Medium about the writing process.

The last couple of years has reminded us that life can be unpredictable, and no one knows what will happen tomorrow. The world has experienced the pain of loss on a grand scale. 

What We Do

Jurni exists to help families have meaningful conversations about the grieving process; so that no matter what happens tomorrow we know how deal with what comes. 

The Jurni brand includes the book, apparel, activity pages, and music. The book (hardcover and eBook), is the first of these items to be released and the rest are soon to follow. Each item serves the same purpose; to help people talk about grief. 

What's the Need?

Young children experiencing grief for the first time face a unique set of challenges, and the Covid-19 pandemic has only increased the number of kids coping with the loss of a grandparent or other loved one.

As parents and caretakers experiencing the same bereavement, we can feel helpless processing our sadness while trying to help our children through theirs.

One of the most effective ways to connect during these difficult times is reading together. In Jurni, a little girl and her father have lost the most important person in their lives; how they move through grief together shows young readers that it’s okay to share feelings and questions with a trusted adult—and may open the door for them to do so.